About
J. De Seguirant
Creative Director & Designer
I’m a Creative Director & Designer with over 20 years of professional experience creating clear, thoughtful design for businesses across a wide range of industries. My background spans automotive, technology, non-profit, hospitality, and manufacturing, and I currently lead creative strategy at Premier Franchise Management, the parent company of Premier Pools & Spas, the world’s largest pool builder.
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I specialize in brand development, print and digital design, and marketing assets that are meant to be used, not just admired. Having worked in agency, freelance, and corporate settings, I bring a practical, hands-on approach to every project. I care deeply about clarity, consistency, and building design systems that continue to work as businesses grow.
Experience
2024 - Present
Premier Franchise Management
Franklin, TN
Creative Lead
Responsible for overseeing all branding and visual design for four national pool-related franchise brands with 180+ locations. Manage in-house creative team, delegate and prioritize design requests, and lead major initiatives including national event branding, monthly marketing campaigns, and the development of high-impact collateral.
2008 - Present
Boomdog Design
FKA Scenic City Designs
Nashville, TN
Creative Director/Graphic Designer
Provide creative direction and design services including branding, visual identity, website design, and print and digital marketing. Collaborate directly with clients across multiple industries to develop and execute cohesive visual solutions. Manage projects from concept through production, ensuring clarity, consistency, and real-world usability.
Chambers Welding
Chattanooga, TN
Marketing Designer
Marketing design with a focus in social media management, website design, publication advertising, photography, videography, event planning, job fair hosting, security camera installation and maintenance, and IT support.
ACT Print
Chattanooga, TN
Graphic Designer
Produced a wide range of marketing materials for clients across multiple industries, including menus, posters, signage, logo design, packaging, and vehicle wraps. Skilled in photography composition, editing, and restoration.
Seraph
San Diego, CA (Remote)
Marketing Designer
Print marketing materials, web design, product packaging, and proposal development. Expertise in creating a wide range of visually appealing and effective marketing materials, as well as communicating and collaborating with cross-functional teams.
Apple
Washington DC - Tampa, FL
Technical Specialist / Specialist
Apple-certified technician with 5+ years of experience in troubleshooting and repairing iOS devices. Expertise in Apple technology and applications, and a proven track record of delivering exceptional customer service with a 99% NPS customer satisfaction score.
BMG
Charlotte, NC
Graphic Designer
Expertise in creating engaging and effective marketing campaigns for restaurants, nightclubs, and bars. Developed and executed print and online promotions for a wide range of clients, including major brands such as the Carolina Panthers and Budlight.
Auto Trader
Norfolk, VA
Graphic Designer
Lead graphic designer with a focus on both digital and print media. Expertise in magazine spreads, dealership advertising, and convention booth design. Proven ability to lead and train new team members.
Tools
Brand & Visual Systems
Identity design, logos, and scalable visual systems designed for consistency.
Illustrator, Photoshop
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Print & Production Design
Multi-page brochures, sales kits, signage, and large-format graphics.
InDesign, Illustrator
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Web Design & Content
Clean, responsive websites with layouts built for clarity and usability
Wix, WordPress, Squarespace
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Motion & Presentation
Video and presentation work built around clear communication.
Premiere, Audition
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Workflow & Execution
Clear documentation, planning, and production coordination.
Office, Flexi
What's a Boomdog?
A Boomdog is what happens when over twenty years of professional design experience meets a practical, no-nonsense approach to branding. It’s clear, intentional work that values consistency and staying power over chasing trends. Boomdog Design focuses on visual systems that communicate clearly and keep working as they’re used day-to-day, with a process that’s collaborative, honest, and refreshingly straightforward.